Unlock the Power of Smarter Content: Watch the Repurpose for Maximum Impact Recording
Creating high-quality content takes time, and event professionals are being asked to do more with less. When a single presentation, report, or keynote is only used once, teams lose valuable opportunities to educate, engage, and extend their reach. That is exactly where strategic repurposing makes a meaningful difference.
In our Spark learning session, Repurpose for Maximum Impact, Nick Borelli walks you through a clear, practical framework for turning one “hero” asset into a full suite of educational and marketing content. You will learn how to streamline your workflow, multiply your output, and create consistent value without restarting from zero.
The full recording is now available for on-demand viewing. Whether you want to build more efficient content systems, save time on development, or expand the impact of your best ideas, this session is packed with actionable guidance you can apply right away.
What You Will Learn
During the session, Nick shares a step-by-step approach for repurposing content with purpose and consistency.
Key themes include:
- How to turn one core asset into multiple formats such as blogs, briefs, and social posts
- How to build a streamlined workflow that supports both education and marketing goals
- How to increase the shelf life of your best ideas through intentional content planning
- How Spark tools can help you save time, extend your reach, and maintain a steady content engine
Powered by a Community of Innovators
A special thank-you to our sponsor, Caesars Entertainment, for helping make this session possible. From iconic hotels in Las Vegas, Atlantic City, Lake Tahoe, and beyond to unforgettable experiences tailored for every guest, they are your ultimate partner for creating events that truly inspire.
This session is part of our Spark training series designed to help event professionals use AI responsibly and confidently. Future sessions explore how to streamline workflows, build scalable content systems, and create audience-first storytelling that drives lasting impact.
Start watching, start experimenting, and get ready to build a content system that works harder for you. We cannot wait to see what you create.