Have you incorporated AI into your event planning strategy? Or are you still AI-curious?
According to the most recent Encore Planner Pulse report, most corporate, independent, event marketing, and administrative planners are at least dabbling, with between 13 and 16 percent reporting they’re active AI users. Nearly 40 percent of association planners have also taken the plunge, although 46 percent say they’re taking a “wait and see” approach.
One of the biggest hurdles in adapting new technologies is knowing how to use it. But one of the biggest reasons why event and meeting professionals have embraced AI is that it is a huge time-saver. It can:
- Analyze event data to extract strategic insights and actionable next steps
- Aid in destination research and RFP building
- Review contracts to minimize risk and cost
- Generate event marketing content, like personalized emails, blogs and social posts
And that’s just the tip of the iceberg. It also can help you generate revenue by:
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Repurposing event content into sellable assets
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Identify potential sponsors and customize sponsorship packages
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Analyze registration data to develop strategies for increasing attendance
If you’re pressed for time — and, who isn’t? — you can take a crash course in how to leverage the power of AI to supercharge your event content, strategy, design, logistics, marketing and more with PCMA’s new Spark Certificate Program.
Designed around mastering Spark AI — the only AI platform created for and by the events industry — this five-module course can be taken online at your own pace. Bundle and save to take all the units or just focus on your areas of interest.
This interactive, self-paced learning experience includes
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Module 1: Introduction to AI for Event Planning
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Module 2: AI-Powered Event Planning & Logistics
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Module 3: AI-Powered Event Marketing
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Module 4: AI-Powered Event Sourcing
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Module 5: AI-Powered Event Data Analysis
Cost is $199 for the full five-module certificate program or $49 for each module, if you purchase the courses individually.
Curious to learn more? Get started today.
Author: Kristi Casey
Kristi Casey, CMM, loves helping meeting and event planners adapt to shifting career challenges by adopting new strategies and technologies. She’s been an industry-leading thought leader and educator since 2003, when she took over the editorial, marketing and event strategy for Plan Your Meetings (PYM). After PYM’s acquisition in 2015, Casey led marketing, education, community, and chapter teams for Meeting Professionals International, developing several pivotal events and educational initiatives that are still popular today. She creates educational and thought leadership strategy and content for PCMA and other clients inside and outside the business events industry with her consultancy Truly Kristi. A creative alchemist, she’s one-half of the loungecore Americana duo Mayberry Wine and the author of the fantasy/sci-fi novels Song of Lyran and NeuroNet.