Unlock the Power of Audience-First Content: Watch the Spark Webinar Recording
Creating content that truly connects is more challenging and more important than ever. Event professionals are expected to educate, engage and inspire audiences across channels while working faster and often with fewer resources. That is where strategic use of AI can make a meaningful impact.
In our Spark learning session, Create Content That Educates, Engages and Inspires, Nick Borelli explores how event leaders can blend human insight with AI tools to elevate content instead of simply producing more of it.
The full recording is now available for on-demand viewing. Whether you want to spark new ideas, level up your storytelling, or understand how AI can support your content strategy, this session is packed with actionable guidance you can apply right away.
What You Will Learn
During the session, Nick shares a practical framework for building content that strengthens audience connection and amplifies event success. Key themes include:
- Why industry-trained AI tools deliver more accurate and relevant support than generic platforms, giving event teams a powerful edge in strategy and execution
- How AI translation capabilities can help you serve global audiences with greater ease and consistency across languages and markets
- The importance of keeping human creativity and strategic thinking at the center, ensuring that technology enhances your ideas rather than replacing them
- The core message: when AI and human expertise work together, you unlock new levels of efficiency, creativity and impact.
Powered by a Community of Innovators
A special thank you to Visit Anaheim for supporting this learning experience. Their commitment to innovation and exceptional event experiences helps fuel ongoing education for our community.
This session is part of an ongoing training series designed to help event professionals use AI responsibly and confidently. Future topics explore how to repurpose content, streamline workflows, and build scalable storytelling systems that maximize every idea.
Start watching, start experimenting, and get ready to build content that resonates on a deeper level. We cannot wait to see what you create.