The Spark Series | Draft, Ideate & Innovate: Where Compliance Meets Creativity
The Balancing Act
Event professionals live in two worlds: the precision of contracts and policies, and the limitless possibilities of design and engagement. These priorities often compete for your time—but they don’t have to.
In our Spark learning session, Draft, Ideate & Innovate, we’ll show you how to bridge that gap. Built in collaboration with PCMA and Gevme, this interactive experience demonstrates how AI can power both sides of your brain—logistical and creative—without compromise.
The full recording is now available for on-demand viewing. Whether you want to build more efficient content systems, save time on development, or expand the impact of your best ideas, this session is packed with actionable guidance you can apply right away.
What You Will Learn
Guided by Nick Borelli, Director of Marketing at Zenus and PCMA instructor, you’ll explore:
- Streamlining Operations: Review contracts, waivers, and policies tailored for events.
- Igniting Creativity: Use Spark Brainstorm to generate fresh themes, titles, and learning formats.
- Enhancing Experience: Discover creative approaches to activations and delegate engagement.
- Finding the Perfect Balance: Refine outputs to meet compliance standards without sacrificing creative clarity.
Powered by a Community of Innovators
A big thank you to our sponsor, Experience Sioux Falls, for making this session possible. Sioux Falls, South Dakota’s largest city, is the hub for entertainment, culture, dining, shopping, and adventure. Discover why Sioux Falls is the perfect destination for your next unforgettable travel experience.
This session is part of our Spark training series designed to help event professionals use AI responsibly and confidently. Future sessions explore how to streamline workflows, build scalable content systems, and create audience-first storytelling that drives lasting impact.
Start watching, start experimenting, and get ready to build a content system that works harder for you. We cannot wait to see what you create.